Choosing the right business phone number can have a significant impact on how customers perceive your company and how they connect with you. Two popular options in Australia are 1800 and 1300 numbers. While they may seem similar, there are important differences that can affect cost, caller experience, and your brand image. In this post, we’ll explain the key distinctions between 1800 and 1300 numbers to help you make the best choice for your business.
What Are 1800 Numbers?
An 1800 number is a type of toll-free phone number in Australia. When customers call an 1800 number, the business pays for the entire cost of the call, meaning it’s free for the caller. This makes 1800 numbers highly attractive for customer service and sales lines, encouraging customers to get in touch without worrying about call charges.
What Are 1300 Numbers?
A 1300 number, also known as a local-rate number, works slightly differently. When a customer calls a 1300 number, they pay a small local call charge regardless of their location in Australia, while the business pays a lower portion of the call cost. For the caller, the cost is usually the same as a local call from a landline, which is generally affordable but not free.
Key Differences Between 1800 and 1300 Numbers
- Calls to 1800 numbers are free, while calls to 1300 numbers incur a local call fee.
- Businesses pay more per call for 1800 numbers since they cover the full cost. 1300 numbers usually have lower per-call charges for the business.
- Because 1800 numbers are free to call, they can improve customer goodwill and encourage more inbound calls. However, 1300 numbers are still widely accepted and often perceived as a standard business contact.
- 1800 numbers are popular for national customer support and sales lines, while 1300 numbers are often used by businesses that want a professional local presence without the higher toll-free costs.
Which Number Should Your Business Choose?
The decision depends on your budget and customer engagement goals. If you want to maximise inbound calls and provide a seamless, cost-free experience for customers, 1800 numbers are the way to go. But if cost control is a priority and your customers are comfortable with local call charges, 1300 numbers offer a professional and economical alternative.
Frequently Asked Questions About 1800 and 1300 Numbers
Are 1800 and 1300 numbers available nationwide?
Yes, both 1800 and 1300 numbers can be used anywhere in Australia and don’t tie you to a specific geographic location.
Can I keep my existing phone system if I switch to a 1800 or 1300 number?
Yes, both number types can be easily routed through your current phone system with minimal setup.
Do calls to 1300 numbers cost more for mobile users?
Yes, mobile users may incur higher charges when calling 1300 numbers compared to landlines, which is important to consider.
Can I have both 1800 and 1300 numbers for my business?
Absolutely. Many businesses use both to give customers options or to separate different service lines.
How do I get a 1800 or 1300 number?
You can acquire these numbers through telecommunications providers or managed service providers like DLB Networks.
If you’re looking to set up 1800 or 1300 numbers that fit your business needs and budget, DLB Networks can help. Our expert team will guide you through the options and manage your setup for seamless customer communication.

